Differences between Publishing company and Imprint Company

Sep 30, 2011 by

Differences between Publishing company and Imprint Company

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  1. khristine

    On one hand, a publishing company is a business establishment that primarily issues or publishes printed materials for the main purpose of distribution and sales of available information. Also included in a publishing company’s office functioning are the acquisition, copying, editing, development, printing, graphic design, marketing, and distribution of written materials.

    An imprint company, on the other hand, is commonly known as a publishing company’s brand name or trade name. By fact, a single publishing company may comprise of several imprint companies that are utilized by the publisher to promote, advertise, and sell printed works that caters specific customers based on social classes and interests.

    While somewhat bigger and larger, a publishing company normally works as a faceless business establishment. Imprint companies, in contrast, have definite names that are known and recognized by the consumers. Because of this, imprint companies are more popular than that of publishing companies.

    Publishing companies normally prints under specialized contexts that includes newspapers, periodicals, books, directories, academics, and tie-in which may involve printing for radio and television promos, games, music systems, DVDs, VCDs, cinemas, and much more. In the same way, imprint companies follow specific missions and publishes only one kind of reading material, depending in genre or niches.

    Examples of known publishing houses are DC Comics, Marvel Comics, HarperCollins, Penguin Group, Random House, Simon & Schuster, and Workman Publishing to name a few. These publishing companies are further divided into different imprint companies with the likes of All Star, Helix, and Vertigo under DC Comics publishing company; Epic, Marvel Knights, and New Universe under Marvel Comics; and Avon Books, Rayo, and Zondervan under HarperCollins publishing company among many others.

    As a whole, both publishing companies and imprint companies are form of businesses that mainly works for the transmission of information. The latter however functions under the management of the bigger but commonly faceless publishing companies.

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